Chinchón, a town located near Madrid, is known for its impressive medieval Main Square, surrounded by 234 wooden balconies. This square is not only a tourist attraction but also a symbol of Chinchón's cultural identity and history. Along with the nearby Colmenar de Oreja, Chinchón is working to promote its heritage, which goes beyond a simple tourist visit. The region is rich in history and culture, with architecture reflecting its medieval and Renaissance past. In addition to architectural beauty, Chinchón and Colmenar de Oreja have a strong relationship with wine production, being an integral part of their economy and culture. The wine from this region, known for its quality and distinctive character, attracts wine enthusiasts and contributes to tourism in the area. The promotion of tourism in these towns is not limited to their historical and architectural attractions but also includes the wine experience. Local wineries and wine-related festivities play a crucial role in attracting visitors. In this effort, Chinchón and Colmenar de Oreja are using their wine heritage to complement their tourist offerings, promoting visits to wineries, wine tastings, and wine-related events. This approach not only helps to preserve their cultural heritage but also boosts the local economy, benefiting wine producers, restaurants, and other tourism-related businesses.